Thursday, July 30, 2009

10 Viral Marketing Strategies To Increase Traffic To Your Website article

"Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without ...

"Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising.

In order to start an effective viral marketing campaign, you need to provide people with a reason for passing your information around. For example, jokes are often passed around just because they are funny. However, how often have you forwarded an ad for an eBook on to other people? Unless you were an affiliate of that eBook, you probably never sent it on to a single person.

So, when you think about using viral marketing online to obtain free traffic for your website, be creative! Think about the various reasons that a person would have for passing your message around. Freebies are a good way of using viral marketing online. Provide something to your visitors, customers, and mailing list and allow people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Below are ten high impact viral marketing strategies:

1. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article. If you have an affiliate program, let them include an affiliate ID in the resource box!

2. You can easily find products on the internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide "branding rights". That is where you can include your own name, website, and contact information. Then, simply allow people to use any of these "freebies" as free bonuses for products or services they sell. Include your ad on all your freebies.

3. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don't have one. Just include your banner ad at the top of the board. (Don't have a way to set up a forum or bulletin board? Some hosting services allow you to set one up for free just by using a "snap in" script. For example, you can check out our host that includes tons of these services at no extra cost!)

4. If you are using a dedicated server (instead of simply using a one site hosting account), you can allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site. (Note: Even if you are using a single hosting account, you may still be able to take advantage of this idea if you can set up unlimited subdomains with their own domain names. Many hosting companies will let you do this for a small, one time charge.)

5. Set up a reciprocal links directory on your site. There are tons of reliable software programs that are fairly inexpensive that make doing this a breeze! You simply allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory. Make sure you provide people with a link from your main pages to get to your directory and add their reciprocal link.

6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. This could be free e-mail, e-mail consulting, search engine submissions, etc. Your imagination is the limit! Think about this for a little while. What do you have that you can give away free? How about a short report on your niche market? Use the tools that you have available (such as an autoresponder) to make this even easier for you to manage.

7. Allow people to give away your free software. Just include your business advertisement inside the software program. There are many tools available that allow you to "brand" the software with your contact information and message. Simply pay for these rights and the software is yours free! Or, you can even find some programs that allow you to create your own software. Use the search engines for some ideas.

8. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice as well and require them to keep your copyright notice in tact.

9. Write an ebook. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

10. Purchase the branding rights to a viral eBook. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

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Friday, July 24, 2009

How to Actually Rank For Any Keyword With a Legitimate Search Engine "Loophole"...

Everyone wants to have their site rank well in Google.

And why not? Not only can Google send you a boatload of free traffic - it's also highly targeted, and it's one of the best ways to drive business.

The problem is, that exact same ideal is shared with thousands of your direct competitors. This creates an environment where you'll always be fighting, kicking and scratching to maintain your traffic - along with the ever present fear that your livelihood is only one "algorithm update" away from vanishing.

And that's if you can even get ranked for any decent keyword, to begin with...

In fact, only the largest, most-established authority sites can reliably see consistent traffic from Google. And even then, their rankings fluctuate constantly - several times a day, in some cases.

The fact is - it's getting harder and harder for the "little guy" to get any kind of meaningful web presence on the web these days.

Getting ranked in Google is almost impossible unless you've got a major promotional budget and some time on your hands to "wait" for your domain to become trusted (Google favors older domains). And advertising with pay-per-click ads isn't affordable like it once was.

Search marketing has finally become what everyone feared it would - a game reserved for big business.

But what if there was still a way to legtiimately rank for keywords with tons of traffic?

And what if you could do this without having to spend months and even years building up an authority site to do so?

In fact - what if you could systematically create one-page minisites that could rapidly rank in the top 3 spots (consistently) for basically any keyword you target within a matter of a week or so?

Is this for real?

YES.

But not with Google.

It's happening right now, as we speak, on MSN.com

Now - before you think it - yes, I know, MSN doesn't have nearly the reach that Google does. But, it still does receive millions and millions of search users daily. After all - MSN is the default home-page for anyone who first uses Internet Explorer.

And, to put it in perspective, which would drive more traffic?

Occupying the #1 ranking for your most desirable keyword target on MSN?

Or occupying the #47 spot on page 5 of Google's results?

Sadly, it's actually more effort to make it to the 47th spot in Google than it is to literally dominate in MSN.

How does this work?

Watch this video to find out - Click Here!

Like I said - forget about Google.

Focus on something that you can actually WIN with, and win big!

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Tuesday, July 21, 2009

50 Ways To Increase Your Productivity

50 Ways To Increase Your Productivity

Here are 50 ways to increase your productivity and add hours to your day.

1. Take a break. You can’t always be working at optimum productivity. Instead, you should shoot for working in short bursts at your most productive times.

2. Set a timer for each of your tasks.

3. Eliminate all distractions. This includes the phone, email notifications, and having multiple web browsers open on the desktop.

4. Distractions should be avoided, but sometimes a bit of music in the background can help you focus. Of course, it doesn’t need to be heavy rock music, but a bit of Beethoven may do you some good.

5. Love what you do. Enjoying what you do is the ultimate way to increase your productivity.

6. Complete your most dreaded tasks first thing in the morning. Whichever activity you are dreading the most is probably the one you need to complete first thing in the morning.

7. Use JDarkRoom. This application allows you to write more efficiently by removing all distractions. You’re given an entirely blank page on which to type. This way, you’re not distracted by the web, e-mail, or IM. When you’re done, you can save your work as a text file.

8. Just start. Often times, starting is the hardest part. Once you get going, you will quickly get into a rhythm that could last for hours.

9. Everyone has a certain time of the day in which they are more productive than others. For me, it’s the morning. Find out when your prime time is for productivity and optimize your work schedule accordingly.
Notebook

10. Keep a notebook and pen on hand at all times. This way, you can write down your thoughts, to-dos, and ideas at any time. The key is to get everything out of your head and onto paper. This way, your subconscious mind won’t be reminding you about it every other second.

11. Write a blog to chronicle your own personal development and achievements. This keeps you accountable and always working towards self improvement and personal growth.

12. Plan out all of your meals a week ahead and make your grocery list accordingly. This will save you quite a bit of time and money.

13. Step away from the computer. The Internet has become one of the number one distractions. To increase your productivity, try to do as much of your work offline as possible. I do this a lot with my writing and have found it to be very beneficial to simply unplug.

14. Write out a to-list each day. I like to plan my day the night before. This way, I can get started on my most important tasks as soon as I wake up.

15. As you go throughout your day, repeatedly ask yourself, “Am I currently making the best possible use of my time?” This one simple question can be an excellent boost to your productivity.

16. Get plenty of sleep. When you work online, sleep can become a long lost memory. However, it’s important to get plenty of sleep so that your working hours can be as productive as possible.

17. Exercise. Research has shown that midday exercise boosts productivity and morale in the workplace. Take a short walk at lunch to maximize your productivity.

18. Organize your office. The piles of paper around your desk can be a huge barrier on your productivity. Optimize your time by organizing your office, setting up a system, and dumping the junk.

19. Outsource as much as possible. Here are just a few of the companies that will help you outsource your everyday tasks:

* GetFriday
* eLance
* Guru.com
* ScriptLancle

20. Use a Tivo or DVR to cut an hour-long television show down to just 40 minutes.


21. Turn off the TV. The average American watches more than 4 hours of television every day. Over a 65-year life, that’s 9 years glued to the tube. Turn off the TV and you are sure to get
more out of life.

22. Listen to educational audio books while you’re driving to work, cleaning the house, exercising, or cooking dinner. Audio learning has the power to add hours to your day. Not to mention, your cranium is sure to thank you for it.

23. Auto pay your bills. This will save you time and eliminate late fees and increased interest rates.

24. Read David Allen’s best-selling book Getting Things Done. This is one of the most important productivity books you will ever read.

25. Focus on result-oriented activities. Pareto’s law states that 80% of the outputs result from 20% of the inputs. This means that 20% of our actions result in 80% of the results. We must find the 20% that is creating the 80% of our desired outcomes and focus solely on those
activities.

26. Take shorter showers. This one may sound silly but it’s actually something I struggle with. I spend up to 30 minutes in the shower. Think of the time I could save simply by speeding up a bit.

27. Tell other people about your goals and you will instantly be held accountable.

28. Learn to say “No”. We can’t do everything and therefore we must learn when to say no in order to save our sanity.

29. Go on an information diet. Most of the world lives on information overload. We must eliminate mindless Internet surfing. Stop reading three different newspapers a day and checking your RSS feeds multiple times a day. Otherwise, you’ll never get anything done. The key is to limit yourself only to information that you can immediately take action on.

30. Find a mentor. By modeling after those who have already achieved success, you will save yourself a lot of time and energy.
Calendar

31. Write your most important tasks and to-dos on a calendar.

32. Set some exciting goals. Without worthy goals, you will never be motivated to get things done.

33. Learn keyboard shortcuts and create keyboard shortcuts with AutoHotKey.

34. Get up early before anyone else. Nothing beats a quiet house.

35. Don’t multitask. Research has shown that multitasking is not productive. For optimum productivity, focus on one thing at a time.

36. Reward yourself for finishing a big task.

37. Shop online whenever possible to avoid going to the store.

38. Batch similar tasks like blog writing, phone calls, email, and errands into a single batch. You will save time by completing similar tasks in one session.

39. Speed up your Internet with a broadband connection. This is the number one Internet time-saver. If you must use dial-up, then you can use accelerators like Propel and SlipStream to double or even triple your speed.

40. Start a polyphasic sleep schedule.

41. Improve your typing speed to save time.

42. Get rid of time wasters. This includes Instant Messenger, video games, Flickr, checking your stats 10 times a day, television, and extraneous Internet surfing.

43. Protect yourself from unnecessary phone time with caller ID.

44. Work from home and avoid the daily commute.

45. Many employers now offer direct deposit. If yours does, then be sure and take advantage of it and save yourself from a number of trips to the bank.

46. Prioritize your tasks ahead of time. By listing your tasks in order of importance, you can make sure that you finish all of your most important tasks during the day.

47. When your reading a book, just read the parts that you need and skip the rest.

48. Cook your meals in bulk so that you will have plenty of leftovers. Avoid having to cook everyday.

49. Learn to speed read.

50. Use Windows hibernation feature to avoid the slowdown of exiting and restarting Windows.

Monday, July 20, 2009

Marketing campaigns with Pay-Per-Click Strategy

Marketing campaigns with Pay-Per-Click Strategy
Advertising your services or products on the Internet is both extremely effective and extremely competitive. There are several ways to go about attracting traffic to your website; Pay-Per-Click is one of the options you can choose from, along with developing an SEO, or search engine optimization campaign. Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. One of the differences is that it takes minutes to set up a pay-per-click campaign versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a per-click basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you're up and running. It doesn't demand any specific technical knowledge, though the more you know about search engines and keywords, the easier - and more effective - the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position - which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn't a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword.
It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

Saturday, July 18, 2009

Twitter Marketing Resources

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