Wednesday, December 7, 2011
Offline Marketing Of The Empower Network In 3 Steps!!!
The trend right now in marketing is to market yourself and your business on the internet – learning to build your brand as a leader, and generate an endless stream of leads and income. That’s great! Did you know that there are still oceans of people who are not online that would LOVE to start marketing online, but don’t know how?!
Here is a simple 3-Step process you can use to market the Empower Network Offline
1. Find networking groups in your area. You can use meetup.com to find groups you’re interested in. Because ANYBODY can use the Empower Network, just about ANYBODY will be a lead for you. I would suggest staying away from groups that require you to pay a hefty annual fee to network. There are lots of free and low cost ones you can attend.
2. Connect with other business owners. This is where this technique will get good to you! Ask them about their business and what a good prospect looks like for them. AND THEN…
Ask how they are generating leads. Ask them if they ever considered marketing their business on the internet. Let them know that you can show them an easy cost-effective way to do it!
Sidenote: You will stand out for miles, because you’re not pitching your business. You’re helping others build theirs!
3. Follow up! At these networking events, most people are pushing their business cards out! Your job is to take all of them! They’ll want yours, too, so have them available. The truth is that most people that attend networking events NEVER call. You get to be the different one! Your call back can be: Hi Joe, this is ____. We met at [networking event]. We talked briefly about marketing your [insert business] online. You asked me to give you a call to discuss it further. [They are not going to remember whether they said that or not!]
Using this technique to market the Empower Network offline will put Attraction Marketing in full force for you. You will become the most popular person in the room, and word will spread fast! Make sure you’re a part of the Empower Network! If you’re not, click here Empower Network - Now Watch This ;) - Click Here!
To Your Success!
- Michael Dunbar
Wednesday, September 16, 2009
10 ways to advertise online (and where to get started)
Most business owners fully understand that not advertising is the surest way to kill your business.
However they are also bombarded by so much information and so many choices they quickly lose track of what options are available to them.
There are a number of cheap and easy online advertising options available to you.
1. Ezine Advertising
Ezine advertising is one of the best ways to reach your future customers because it is often inexpensive and flexible as well as offering you the option to match the ezine audience with your product and ad. It also often offers a double benefit--your initial ad plus longevity in the ezine archives.
2. Text Links
This simple tool is often overlooked by many. It is simply one of the least expensive and yet most powerful advertising option available. You can often buy text links for under $10 and the link will not only promote the specific site or page you choose but also connect it with the specific key words that will benefit you the most.
Text links also provide a double bonus. You can attract immediate traffic from the host site as well as achieve better search engine ranking which will further increase traffic.
3. Pay per click advertising
Just like it sounds pay per click advertising is simply paying for specifically targeted traffic. You can monitor and control these advertising programs very closely and tweak your ad copy and the key words that you are sponsoring. This can be a very expensive option but doesn't have to be if you plan carefully and watch closely.
4. Email marketing
Despite ever-increasing vigilant attempts to stop spam, we all know that email marketing is still alive and well. While it is foolish in the extreme to risk your business, web host, or internet connection, by sending out spam you can still use email marketing as a way to reach out and touch your customers and your future customers.
You just need to make sure that no one receives mail except the people who ask for it. People are still willing to sign up for mailing lists--especially if you have something to offer them in return for sharing their email address. Sponsor a contest; give away an article, ebook, or tutorial; or offer a discount and you will have people sign up willingly.
Then if you don't abuse the mailing list you will have the opportunity to reach them again and again!
5. Banner Ads
Banner ads have a bad reputation. In part because of the proliferation of banner farms that killed all the banner swap programs (or at least made them completely ineffectual). Also we all have memories of those hideous banners flashing across the top of so many web sites.
Banners have come along way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also don't forget that you don't have to use one of those big giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively.
It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book.
Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites.
~~ Sell Your Knowledge ~~
These next five advertising methods are all free or relatively inexpensive because you are trading something of value -- your knowledge and expertise -- in return for advertising.
6. Publish a Newsletter
Creating your own regular newsletter or ezine offers you all the advantages of ezine advertising and email marketing offered above.
7. Publish a Blog and RSS Feed
While publishing a newsletter or ezine isn't that difficult it is much easier to create a blog and make its content available via RSS feed. This can offer you the benefits of regularly updated material for your web site which will be attractive to visitors and search engines alike. It will also help establish you as an expert in your field.
I personally like using WordPress on your own site but many web hosts now offer blogging services and there are many free blogging sites around where you can create a blog on their site.
8. Write Articles
Take some of the material you have generated for your newsletter and/or blog and share it with others. Make it available in one of the many free content directories available on the web. This not only helps to establish your credibility but the contact info you provide in your resource box (which will run every time someone else publishes your material) will bring in both direct traffic as well as search engine attention.
9. Create an Ebook
Once you have enough material generated from your newsletter and blog then you can package it into a convenient Ebook and give it away. Make sure to collect names and email addresses and offer a coupon or discount to bring people back to your site!
10. Post in Forums
If you have the time you should start your own forum but even if you only have a few minutes a week to spare for this effort then it can be well worth the effort. Don't offer blatant spam posts but find a forum where you have something to offer. Make sure that you include an appropriate url and description for your forum signature and you will attract the double benefit of traffic and search engine attention!
No successful advertising campaign embraces one single method of advertising and no single method of advertising works for everyone. Advertising cannot be treated as a one-size-fits all proposition. However you know what your business needs and can offer--mix and match methods and make sure to track your results--to optimize your choices.
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Tuesday, May 12, 2009
Save Your Internet Business With Free Internet Marketing Methods
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This is not to tell you that better focus on plain Internet marketing. It still will do your business a lot good if you mix traditional advertisement efforts such as traditional and new marketing media.
Here are few of the free methods that you could employ to make your products and services be in their most visible, thus saleable, form.
1. Promote your business through free search engine submission and optimization.
Submit your website to various search engines monthly. This will make many more people know that your website actually exists. Aiming for the top search engines will help a lot in this endeavor.
2. Improve your articles.
Remember that information on articles with good content as traffic-bringer of websites? This time it’s about making these articles serve your website better by using keyword suggestion tools that are offered for free. Update your web site’s content by regularly checking the standing of your keywords with the current market.
3. Acquire free content.
If you have no time to increase the SEO or search engine optimization-friendliness of your articles, you can look for free content from article directories. All you need to do is retain the resource box of those write-ups.
4. Avail of free comprehensive web traffic analyzers.
These are tools that you can make use of without costing you a cent. Your website’s hits statistics will be produced by this kind of Internet marketing tool for your own analysis.
5. Learn to manipulate web design templates.
You don’t have to be too techie-geeky to be able to design your web site. Oftentimes, web design templates or custom-made layouts are available for the Internet marketer to use.
6. Monitor your website’s visibility.
Tools such as search engine position trackers may be used to see your website’s standing.
These processes are very convenient to use as long as you keep in mind that you use and try to master their use for your own benefit. Just don’t get obsessed with your achievements when you finally learn how to use them and incorporate them in your Internet marketing feat.
You have finished making your own website. You have introduced your company and presented your products and services. You have added propositions and promos to catch your target audience’s attention. You have achieved the dos and don’ts of building a company web site. But why isn’t your website a major success?
Maybe you’re not planning the key to the best promotion of your web site. Here are some guidelines on how to acquire free web site promotions for your company’s success.
If you have started to promote your web site, keep it constant. If you promote your site with persistence, it will catch your audience’s attention.
Be patient. Try each method in promotion until you acquire the best, free promotion there is. You have to accept trial and error for your web site to reach the top.
There are many ways for your web site to be seen. Here are some free web site promotions you could try until you find the most effective.
*Free promotions such as search engines and directories would give your web site the deserved traffic you always wanted. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.
*Make a deal with other web sites on trading links which could help both web sites. Make sure to use words that could easily interest the audience.
*Find free classified ads that could boost the promotion of your web site. These ads could be seen by other people who you are not targeting for, but may as well be interested in your services.
*Free and low-cost internet banners are spread all through out the World Wide Web. Banners that pop-up at the top of a page or in a separate window would automatically catch your target audience’s attention.
If your web site and its free promotion did not work even after accomplishing these methods, analyze your web site. Track down all visitors, advertisements, and transactions. Then locate errors in your web site. Upload new files to your web site continuously for audience to return for new products and services. Monitor your own web site if it’s up in the market or down.
Then be ready to try the methods again and surely it will work.
It has always been said that the best things in life are free. Yes they are. And as soon as your free web site promotion proves to the audience its worth, then you’ll believe it’s true.
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Wednesday, March 4, 2009
A Sneaky Little Technique That Can Boost Your Online Profits By Up To 330%!
But first… let me ask you something.
When is the last time a computer bought your product or paid for your service?
The answer is never. No one sells to machines. And yet, because of the net… because of the technology… because of the automation… experienced entrepreneurs who take their business online, forgot that they're doing business with PEOPLE.
The fact that your "store" is a website or that your marketing message is delivered via email rather than snail mail doesn't change who your target is: real, live human beings with thoughts, emotions… and hopefully deep pockets!
Even though you're using a webpage, an autoresponder, or an email, it's really YOU -- a person -- who's reaching out to a customer or prospect. Success in selling happens when a one-to-one personal connection occurs.
Relationship is the key.
You can't sell benefits to a computer. You can't get a computer excited about how good it will feel after using your product or service. It's so obvious; it's ridiculous.
You're selling to a person. And if you want that person to buy from you, you need to put yourself out there.
So why do a lot of people act like they're criminals and disappear when they're selling online? Are you guilty?
- Do you use the Internet itself to create walls that hide "human side" behind technology.
- Do you hide behind emails instead of making phone calls?
- Do you peak out from behind your website without offering a "hard copy" way to reach you?
- And do you play a weird game of hide-and-seek with customers using frequently asked questions and customer service "tools" so that you never really have to connect?
I know, I know! You're saying that automation and technology are the biggest advantages of the Internet. All these streamlined communications processes help you do good business.
That's fine, if what you want is good business. But personal communication can make your business great.
Sometimes just by adding that personal touch… that human factor… to your site can boost your sales by 100%, 200% to as much as 330%!!!
What am I talking about? I am talking about a tangible demonstration that your business is trustworthy because trust is at the foundation of every sale.
So it turns out that this secret strategy is actually a simple one, too.
I'm talking about adding a phone number to your site… and a mailing address… and a fax number. I'm talking about giving your customer an option contact you one-to-one.
I'm talking about talking! Just talk to your customers and find out what they want.
Now you might say, "Dan, this won't work for me. I'm a one-person operation and I'd get so buried by phone calls that I wouldn't be able to do anything else."
You know how important testing is in business, don't you?
Well, why not test my theory before you reject it. Do it my way. And see if you will actually get a lot of calls.
I think you'll be surprised. I have a lot of clients who add phone numbers to their sites, and they don't really get that many phone calls.
If you're really stretched to the limits time-wise, you could hire someone to handle it for you in-house or outsource it… although I think outsourcing almost defeats the purpose by putting you one step further away from your customers.
Personally, I urge you to talk to your customers once a while. It's time well spent… even if time is money. You'll learn a lot from the conversation -- what people want and how they want it.
And that, I assure you, can be worth millions (literally) to your business.
Do you know that a lot of people actually have a fear of picking the phone and calling a stranger?
So it's unlikely that you're going to get flooded with a lot of Chatty Cathies and Talky Teddies you've never met before who just want to shoot the breeze for ten minutes.
So why will people pick up the phone and call you? Probably for one of four important reasons that make these valuable calls that you'll want to take.
1. They have an urgent problem, and they need a solution now! If your product/service will solve their problems, they'll buy from you - NOW.
2. They want to buy from you, but they might just have a few questions and you answer them well, they'll buy from you - NOW.
3. They might have a comment regarding of your product or service. This could be helpful to your business and make them more likely to buy from you in the future.
4. They might have a problem, and they're mad. But even if they are, you can fix it for them. Then they'll love you, and they'll buy from you again and again.
You may not have realized it before, but every telephone inquiry from a customer or prospect is a money call. And when money calls, you want to be sure to answer. Because each one of these money calls mean sales in one way or the other.
Personally, I love it when my phone rings. Because it's either one of my deep-pocketed mentoring clients who wants to run something by me OR a prospect who wants to give me money.
Ching-Ching! How can you NOT love those calls?
And here's a special message for you if you're selling a luxury service or a high-end product. It's tough to sell big-ticket items offline, and even tougher online. It's not impossible… but it's tough.
Think about it. Someone who's looking for a marketing consultant and sees your site is probably NOT going to plunk down $5000.00 in an electronic payment just based on nothing more than your online sales copy.
And don't be fooled that an autoresponder series will do the trick any better. It's tough to close a sale for thousands or tens of thousands of dollars just through emails. Not impossible… but tough.
But, you can easily close a $5000.00 sale via the telephone. (If you know how to "give good phone," that is).
A lot of copywriters don't do it the "easy way." They avoid the telephone. They only communicate via emails. Or they charge exorbitant "consulting fees" for phone calls as a way to telegraph that they don't want to speak to people.
Now, that's their personal preference.
But perhaps they should put themselves in the shoes of their clients who say, "This means I'm going to hire a copywriter and pay thousands of dollars to a service provider -- an employee -- that I won't even be able to speak to by phone? That stinks!"
Worse than annoying a prospect, lack of accessibility makes people suspicious. They might feel like you're hiding something… that you're not being totally upfront.
Take the mayor of New York City, Michael Bloomberg.
The mayor's office has a website, but his home phone number is listed in the telephone directory. And, while it sounds unbelievable, he actually does pick up the phone when he's home and talk to his constituents.
They love him for it.
Take me for example. I am actually one of the very, very, very few experts who can be reached by phone. If I'm not on a call already or working one-on-one with a client in my office, I always pick up the phone.
And when I can't pick up before the machine does, I try to return all my calls promptly. (Unless, they're trying to sell me insurance or some crap.)
Accessibility is, in a way, my unique selling proposition. People are actually very surprised when I call them back. They know how busy I am. And my prospects respect and appreciate that I prioritize them.
Is every call a walk in the park that ends with a trip to the bank?
Well no. Sometimes I do get calls from some jerk who just wants to "bust my balls" or waste my time.
But really… the whackos are few and far between. Most of my callers are good people. They're calling me because they want me to help them with their conversions, not because they want to BS the weather.
I'd say 95% of the people who call are very serious and I'm happy to have the opportunity to speak with them. As for the other 5%… once they "reveal" themselves, I get off the phone very quickly.
So how can you use this sneak technique to beef up conversions on your site? To borrow the old phone company slogan: "Reach out and touch."
Add a telephone option to your site and take orders via telephone. If you think this could be overwhelming, you could test just taking calls within business hours.
If you're doing huge volume, add a toll-free number.
If you're doing big business in the international market, outsource so that you can accept phone orders 24/7.
The Internet is the Land of Opportunity, although some online entrepreneurs think they're in Lazy Land… and don't understand why they're not succeeding.
They want to live the ultimate Internet marketing lifestyle dream. They want everything to be automated. They want their ads to find the prospects, they want their site to sell the prospect, take the money, and forward a deposit directly into their online bank account.
That dream can be real, but too many business people are relying too much on the technology to do ALL the work for them. Sometimes, it's good to go back to old-fashion communication. Silence may be golden, but in business… talking is pure platinum.
We'll "talk" more soon.
"Get That Skrilla By Any Means"
Michael "Skrilla" Dunbar - Internet Traffic Controller
Author of "From A U.S. Marine To Internet Marketing Millionaire"
"If you fail to plan, you plan to fail!"