Google Adwords Marketing Revealed

If you want to effectively market your website, and bring hordes of traffic to it – almost instantly – you need to learn how to use Google AdWords. Using Google AdWords is very easy, but you do need some level of Google AdWords knowledge to make it work in an effective way.

As you may, or may not know, setting up a Google AdWords account is free, but it actually costs money to use.

You pay choose your keywords, determine how much you are willing to pay for clicks for each keyword, write your headline and your ad, set your budget and activate the ad campaign.

If you don’t understand how to do all of this, Google has been very effective in teaching you how to set up a Google AdWords campaign, but again, you need more than a basic knowledge to make Google AdWords work for you in a cost effective way.

As you see, you will be paying each time someone clicks on your ad, which will appear in the sponsored section, on the right hand side of the search results page, when people search for your selected keywords.

But what many new AdWords users fail to realize is that this can be very costly, with none of those costs being recouped, if you aren’t selecting the right keywords, or using the ad to target the right people.

There are essentially two reasons to use Google AdWords: To get traffic that will be converted to sales when they get to the website, or to get traffic that will convert to subscribers – which in turn will eventually convert to sales. So, you have to decide what it is that you hope to accomplish with Google AdWords before you set up your campaign.

Now, let me reveal to you how to write your Google AdWords ad – very simply. If you want to make sales, you need to point that out in your ad, by targeting only those that are ready to make a purchase.

Make it clear that you are selling something related to the keyword that they searched for with the wording of your ad. You will get fewer clicks, but a higher percentage of those clicks will revert to sales, because the people that click the ad are ready to spend money.

On the other hand, if you are using Google AdWords for the purpose of building a list to market to, give something away for free, and use a capture page on your site. Make it clear that you are giving something away for free in your ad.

For more information, visit PPC Guide PRO and Learn how to use the Google Pay Per Click system.